College Description of Marketing Principles
This course introduces marketing with expanded emphasis on strategy, consumer behavior, and market research. Students learn to develop and evaluate marketing plans. Additionally, the course strengthens analytical reasoning and strategic thinking.
Course Objectives of Marketing Principles
Students will learn to apply marketing strategies, analyze consumer behavior, interpret market data, and evaluate branding approaches. They will also strengthen communication and analytical skills.
Key Topics Covered During Marketing Principles
Segmentation, targeting, branding, promotion, pricing, and consumer behavior. These topics provide the foundation for understanding marketing.
Student Assessment During Marketing Principles
Assessment includes exams, projects, quizzes, and applied marketing tasks. Students will also complete activities that reinforce theoretical concepts.
Prerequisites For Marketing Principles
None
Which Department Teaches Marketing Principles
Business
Which Faculty Teaches Marketing Principles
Business faculty.
Average College Credits for Marketing Principles
3