College Description of Hospitality Marketing
This course introduces hospitality marketing with expanded emphasis on branding, customer experience, and market strategy. Students learn to market service based businesses and evaluate hospitality trends. Additionally, the course strengthens analytical reasoning, communication skills, and marketing interpretation.
Course Objectives of Hospitality Marketing
Students will learn to apply marketing concepts, analyze customer experience, interpret branding strategies, and evaluate hospitality markets. They will also strengthen communication, analytical reasoning, and strategic thinking.
Key Topics Covered During Hospitality Marketing
Branding, customer experience, promotion, pricing, and hospitality marketing. These topics provide the foundation for understanding hospitality marketing.
Student Assessment During Hospitality Marketing
Assessment includes exams, projects, quizzes, and marketing analysis tasks. Students will also complete activities that reinforce marketing understanding.
Prerequisites For Hospitality Marketing
Marketing Principles
Which Department Teaches Hospitality Marketing
Hospitality
Which Faculty Teaches Hospitality Marketing
Hospitality faculty.
Average College Credits for Hospitality Marketing
3